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    Let your image do all the talking. Our six-week plan focuses on cultivating a personal brand that aligns both your internal and external self, creating your most authentic identity and allowing your image to shine. Lessons each week will focus on cultivating a personal brand identity that is cohesive with your authentic self. Hand-in-hand, BYICON will guide you through the development of your unique persona by providing the tools and techniques you will need to catapult your image in the direction you want it to go. Our plan breakdown consists of six weeks of sessions on personal image and branding (review of the consultation form you completed and finalisation of the dates of each session) Week 1: Personal Brand Polish - Discovery & Defining Week 2: All that Glitters is You - Confidence Tools Week 3: Artistic Communication - Power of nonverbal communication Week 4: Colour Me Bold - Colour Analysis Week 5: Finesse your beauty - Visagism & Morphology Week 6: Personal Brand Shine - Development PLUS - 30-minute complimentary Image overall - Support between sessions with access to our invite-only WhatsApp community - Additional Material is Supplied to help you maintain your brand image - Currently held online


    Wise professionals know that you should dress for the job you want, but do you have trouble deciding what to wear? Does your wardrobe need a facelift or closet refresher? Perhaps all you need are the clothes you have to flatter and fit you like a glove. Take the guesswork out of finding an outfit that commands a room the minute you enter with our personal shopping service. Revamp your wardrobe with pieces that leave you encouraged, excited, and with self-love for your body when you book with our personal shopping experts. Half-a-day service (3hrs), which includes: - 30-minute complimentary image overhaul call - Bespoke Styling Guidance (Morphology, Colour, Visagism) - Itinerary of the day + Complimentary Coffee/Tea - Shopping /Browsing each shop for more option - Styling of Items purchased (maximum 3 items for half day) - Complimentary delivery services (within the 24hrs) - Option to stay in touch via Whatsapp for future services Plus option for full-day service is available and includes 1.5hr for lunch within central london (dietary requirements to be confirmed before the shopping session). Total shopping hours including lunch 6.5hr If you are outside of London we offer virtual shopping services, that consist of: - A 20-minute complimentary image overhaul call - Curated wishlist of items you can purchase (40 minutes talk through) - Bespoke Styling Guidance (Morphology, Colour, Visagism) - based on measurement provided - Option to stay in touch via Whatsapp for future services - Multiple purchase options available Put Your Best Foot Forward By Booking Today


    Do you fight with your wardrobe each morning as you get dressed? Do you struggle in creating outfits that make you feel confident? Ditch the pieces that don’t make you feel ready to take on the world and learn to take the war out of your wardrobe. With BYICON’s uniquely crafted techniques, you can focus on decluttering your closet, organising, and streamlining your style. Cut costs on clothing and use the pieces you already have while elevating your look, enabling you to get dressed with confidence for work or play. This service includes: - 3hrs minimum and an additional charge for each hour (£100) - Decluttering your wardrobe and sorting it into different categories - Organising your wardrobe to suit your lifestyle - Take away up to 3 Big Bin Bags of Good Quality Clothes for charity - Advice on storage solutions - Wardrobe Guidance (Morphology, Buying Habits) - Styling Options provided (X5) PLUS 30 -a minute complimentary image overall (review of the consultation form you have filled in and finalization of the dates of each session) is included in this service This service is conducted in person in the UK. Additional charges apply for clients outside of London Resell Listing (option available at additional charge)

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Blog Posts (31)

  • 10 Perfumes to Keep Valentine's Day Going All Year

    As we enter the month of love, I wanted to keep our thoughts and inspiration for this week’s article dedicated to feeling and smelling good. Contrary to what the world puts out there regarding Valentine's Day (a celebration mainly of couples), I like to think that we have evolved beyond that and that this special occasion is not only for lovers but family, friends and even yourself! So, what better way to kick off the season of love than by sharing these 10 perfumes I think the women in your life will love? As for yourself, they might give you that extra boost of confidence, enhance your mood, or make you feel more attractive. After all, there is something sentimental about smelling good that can affect your mood, emotions and feelings. Before I highlight our recommended perfumes, an important note. If you want your perfume to last throughout the day, apply it to your cleavage, behind your ear lobes, and places such as behind your knees and inner elbows, (aka your pulse points). These points emanate heat allowing the scent to last longer. At the top of our must-have list is the Viktor & Rolf Flowerbomb Eau Du Parfum. With hints of vanilla and Sambac Jasmine, and top notes of Bergamot and Freesia it has a strong floral yet sweet hint to it that will last and linger throughout the day. An added plus is the overall design and packaging of the perfume, simple yet with a feminine look to it. And looks are crucial, after all! Whilst Princess Vera Wang is an Eau De Toilette, meaning it’s a relatively light perfume (in most cases it has a lower percentage of essential oils than a regular perfume, and therefore does not last or linger on your skin). However, this light scent is worth it. Aside from the packaging, what I love is the price point as well as the top notes (water lily), and the base notes (vanilla chiffon) that give it a more floral, oriental scent. Okay, so the price of Tom Ford Private Blend Vanille Fatale Eau De Parfum might throw you off, but the scent will leave you saving up for your next Christmas present (if you don't grab it this Valentine’s day), or, at the very least, it will be a scent you will want to add to your wish list. Sure, Tom Ford is mainly known for his scents such as Black Orchid and Soleil Blanc, but this is a happy exception! What I love about the private blend is the mix between vanilla and woody mahogany which gives it a rich spicy yet moderate scent (a perfect blend between sweet and a slight muskiness to it). Gorgeous! On a slightly cheaper front, compared to Tom Ford Private Blend Vanilla and 1 of 2 Chanel perfumes, I recommend the Coco Mademoiselle Chanel. What I love is the strong intensity of the scent that's long-lasting with notes consisting of Tonka Bean, rose and the freshness of an orange, giving it a citrus yet oriental scent. Plus, it comes in a spray, making it suitable for your skin as well as clothes, so that’s another plus. It's a classic and a wonderful splurge! Next on my list is the Yves Saint Laurent Black Opium Eau de Parfum, which can be described as addictive yet energizing! With top notes that include mandarin essence and pear accord, whilst the base notes include white musk, patchouli cedarwood essence and heart notes of vanilla, and orange blossom. Altogether, they create that perfect and moderate balance that is named “floriental”. Making it a great scent for a night out. Whilst some of the prices might throw you off, and a celebrity-endorsed perfume might be one that people shy away from, I can't help but mention one celebrity who seems to have got it right in terms of creating a scent that's long-lasting and affordable. So, hear me out! Topped with notes that consist of cherry, vanilla and sweet floral, the Midnight Fantasy by Britney Spears leaves a sweet yet fruity scent to it that is so special you won’t be able to believe it! Another celebrity perfume that I've recently fallen in love with is Fenty Eau de Perfum. Although it's more expensive, I like to use it as a base perfume (yes ladies and gents, I'm big on layering perfumes). As Fenty describes it, it's a warm floral scent that consists of magnolia, musk, tangerine and Bulgarian rose. If you are looking for an intimate perfume, and one that will turn heads, look no further than Girl of Now by Elie Saab Eau De Parfum For Women. Its main appeal consists of white floral, amber, vanilla and almond, giving it a nutty, sexy yet sensual scent that leaves a strong, intense yet long-lasting seductive scent. The second to our first Chanel recommendation is Chanel No.5 Eau De Parfum. It’s the epitome of a woman's essence, and probably the most famous and perhaps one of the most top-selling, if not the most sold perfume, in the world! Whilst others might have a different opinion on a “woman's essence”. No.5 leaves a floral yet woody scent with notes consisting of Jasmine, Aldehydes and a touch of vanilla with a moderate intensity yet long-lasting. It’s so impressive it doesn't even need an introduction! If you like an outdoor, woodsy earthy scent, then Byredo Gypsy Water Eau De Parfum is your best feminine blend perfume. With notes consisting of vanilla and sandalwood, topped with Bergamot, Juniper Berries, Lemon and Pepper, and with heart notes of pine needles. To sum it up, Byredo describes the scent in the best way possible by stating that “It awakens a dream of a colourful lifestyle….” Very refreshing, wouldn’t you agree? Finally, The Baccarat Rouge 540 Maison Francis Kurkdjian has to be one of the most expensive perfumes currently on the market. So, what makes it so pricey? The Rouge 540 is an oriental scent for both men and women with notes consisting of jasmine, and saffron (we all know how expensive saffron is as a spice) and middle notes consisting of amber wood with base notes of Fir, Resin, and Cedar. This gives the fragrant perfume a more warm spice yet woody scent that screams sophistication for anyone who wears it. This is a total splurge for the woman you love most! Although you will see a repetition of notes such as vanilla across most of the fragrances, this doesn't necessarily mean that all the fragrances are sweet or will leave you smelling sweet. Vanilla is a popular note used amongst fragrances as it executes a strong aphrodisiac, which is more feminine, and contains sexy qualities that she/he (and you) just can’t resist! So whether you are looking for a perfume that is sweet, floral or sensual, remember that quality perfume has many benefits, besides the obvious one of smelling good. In certain instances, some scents are known to be a natural aphrodisiac as they contain pheromones, which might explain why some people are attracted to the way you smell! Cool huh? Regardless of which is your favourite, you’re bound to find something feminine and stunning right here waiting for your nose!

  • What to Wear and What to Take Off This Valentine's Day

    Whether you are staying indoors, or have the opportunity to go out and celebrate Valentine's Day with your loved one, I firmly believe that any opportunity to celebrate or dress up is one I look forward to! Although I believe that you shouldn't wait until a specific moment or occasion to celebrate love or dress up, each day should be regarded as a moment of gratitude and one to celebrate, too. Like any other day or occasion, the upcoming Valentine’s Day allows us to dress up! This year I wanted to curate outfits that will fit every occasion, whether you are celebrating at home, with friends, or going out on that special date with your loved one. But, firstly, making sure you have a great foundation for your wardrobe and working your way from there, is going to be crucial! Whether that be ensuring your skin is glowing, putting on your signature scent, or putting on your favourite lingerie (by the way, I think this should be part of your daily routine), it all matters. Ideas For The Perfect Valentine’s Day Outfit 1. Now that your skin is glowing and you have your signature scent on, create the right base and take out that lingerie you have been holding on to for so long. As I stated previously, wearing sexy lingerie shouldn't be because you are going on a date, but instead, incorporated into your daily routine. Trust us when I say there is power in sexy lingerie! This doesn't necessarily have to be a matching set if your preferences are more mix and match, nor does it have to be satin or silk. It's more about the feeling, it gives you and the profound sense of confidence, which I previously wrote about here. This is an important first step! 2. So… have that boost of confidence and are loving the skin you are in, but there is nowhere to go or you can't go anywhere! Fear not, you can always uplift your mood even more by dressing up even if you are wearing loungewear. Loungewear can just be as sexy, with an added bonus of comfort, too. One brand I love is Skims. If you are looking for a more contoured look, they recently bought out their bodycon maxi dress, which, when it's chilly, you can wear under an oversized cardigan. On a budget? Not to worry, prettylittlething or ASOS are just the place for you. If you want more of that jogger look within a reasonable budget, then check out brands such as JLUX Label, Naked Wardrobe or Missguided. So even in the comfort of your own home or on a Zoom call, you can still look great, whilst remaining comfortable. 3. If you are going on a day date, denim is hot on our list! If you live in a warmer climate, why not swap those jeans with a pair of denim shorts? Our current favourite brands are Samaria Leah, one of Lori Harvey’s favourites, and Coal n Terry which have been spotted on Beyonce several times! And who doesn’t want to be Beyonce, right?! Add a white crisp shirt, top it off with some accessories, such as a pair of stud earrings or hoops (I like the oversized look), and a necklace or body chain, and you’re set. If you just having a lunch date, then why not add a pair of open-toe ankle booties? If you prefer a more laid-back look then swap your heels for a pair of sleek white trainers instead! 4. For a night out, why not remix your Little Black Dress?! Whilst it's popular to wear red on Valentine’s Day, why not go beyond the predictable colour palettes associated with Valentine's Day and wear something that will make you stand out and will turn many heads? One place that does great evening wear is Revolve! Some of our favourites that you might want to check out include the Cheetah Ruffle Mini Dress by Bronx and Banco or this Hanna Gown also by Bronx and Banco. Yes, they are both prints but, after all, we are remixing your LBD and getting you to step outside the norm! Try them, you won’t regret it. 5. After a night out, or a great day even at home, unwind for the night and slip into some sexy nightwear such as this Lila Shidaiqu Silk Pyjama by Olivia Von Halle! Not only is it comfortable, but it sure does feel good on your skin! With that in mind, leave us a comment and let us know what you will be wearing this Valentine’s Day and how this will fit into your day as well as celebrations! It’s a day to remember, so make sure you look your absolute best! And feel even better, even if it's just for yourself!

  • Makeup Ideas for a Valentine’s Day You’ll Remember

    Here’s to the season of love, whether you are single or taken! We love any reason to celebrate and uplift our moods throughout any occasion or celebratory season! Of course, Valentine’s Day is no exception. Alongside our Valentine's Day series, this week we wanted to highlight makeup looks we think you will love to try out, even if you are indoors this year. Whether that's creating a more inspired bold red lip similar to Rihanna or creating that "Jlo glow" or simply wanting a minimalistic neutral everyday makeup look, we have you covered and can’t wait to share it with you! Top Makeup Looks For Staying Indoors While we tap into our third year of the “new norm” with more and more people staying indoors, this doesn't mean that we should wallow in self-pity! Instead, use times like these to brush up on your makeup skills, or simply create an everyday neutral yet simple and effortless, polished look. The keyword, here, is effortless! The best way is to always work with a strong baseline, so a good quality moisturiser is key. Read our previous article here, on a basic guide to your makeup kit to give you an idea of what we mean. Keep your foundation light and even consider tinted moisturiser to create a smooth baseline if you. From there, choose your trusted concealer to cover up any dark circles and blemishes. One of our favourites is the Uoma Beauty Stay Woke Luminous Brightening Concealer, which is the best for evening out your skin tone, whatever that happens to be. Opt for a more neutral eyeshadow palette to keep your look more neutral and natural, such as the Maybelline Nudes of New York Nude Eye Shadow Palette (affordable), or the Urban Decay Naked Honey Eyeshadow Palette (a bit more pricey). Add mascara to brighten and bring out your eyes. Remember to pick the mascara based on what you want it to do for your eyes and shape, but still, keep it to that minimalistic look. You can read more about this here Finish the look with a good nude lipstick or lipgloss. Some of our favourite lip glosses are the Lancome Juicy Tube Lip Glosses to give you something special. Top Makeup Looks For Celebrating Galentine's Day Yes, Galentine's Day exists. It's simply a day of celebrating a platonic relationship, mainly friendships among women. This is usually celebrated on the 13th of February. When we think of Galentine's Day what comes to our mind in terms of makeup is creating soft pastel looks that are light and fun, such as a peachy-flattering lip colour! Or take it up a notch with hot pink lips, one of our favourites being Charlotte Tilbury’s Pillow Talk Lipstick. The key here is to create more playful makeup looks, usually with an emphasis on your eyeshadow and lip colour. This will give you a great talking point with your friends! Top Makeup Looks For Taking A Bold Risk Even if you are at home, you might want to take your makeup look to the next level by experimenting! Whether that be through metallic eyeshadows, a bit of face paint, or simply getting bold and switching up your eyeliner to something bright, bold and fun! Plus, experimenting with new looks even if it's just to post a photo on the “gram” can help you see looks that work well on you and your skin! Here are some ways you can experiment to your heart’s content! Take a risk and use a bold eyeliner! Why not try a violet look or even try metallic eyeliner? We love Charlotte Tilbury and they make some of the best eyeliners for sure. Speaking of metallic, why not swap that neutral palette for something more metallic? Maybe the L'Oréal Infallible Eyeshadow Paint, Number 306, Nudist is going to be your speed! Create that exaggerated cat’s eye - one of our favourite ways to do this is by using the CHARLOTTE TILBURY The Feline Flick liquid eyeliner, panther shodo which is so much fun! Why not add a bit of glow to your skin and create that famous Jlo glow!? Yes, really. The combination of the right products is key to creating that simple glow. Whether that be through contouring or highlighting, both are great options to consider! One of our favourite liquid highlighters is the Kevyn Aucoin Glass Glow Face and Body Gloss - Crystal Clear - 1oz (30ml). Yes, we are here for the glossy, glassy-looking skin! Finally, why not top it up with a touch of lip gloss? You’ll be absolutely radiant! Top Makeup Looks For Going On A Date You may not be able to wine and dine with each other as you would normally, due to restrictions that might still be in place, depending on where you live [post-pandemic]. But, why not set up a Zoom date? Yes, this means you can play dress up and still put on your favourite red lippie, too. Some of the ways to look your best on a virtual date include: The iconic red lipstick is a holy grail in your makeup kit. Constantly raved about season after season and especially with special periods such as Valentine’s Day. Our favourite is the Fenty Beauty by Rihanna - Stunna Lip Paint in perfect universal red. Enjoy fully every single year! Another is creating a smokey eye! One way to achieve this is by using this Sleek MakeUP i-Divine Eyeshadow Palette Goodnight Sweetheart for lots of hues. Create a more defined eye look by using a black liner around your eyes and top this up by defining your eyes by using a bold mascara. too! Giving your eyes more definition and creating that romantic look that only your loved one can gaze into throughout the night, even if it's through Zoom. How adorable is that, right? Add to the definition and fill in your eyebrows. Remember eyebrows are sisters and not twins, so don’t get so hung up on creating perfection, rather focus on ensuring that the look you come up with frames your face perfectly. Finally, don't forget to add a setting spray! Make sure you have set your makeup so it lasts longer and you have the right tools in place to create any of the looks we have highlighted above! It’ll be exactly what you need to finish yourself off perfectly and stay that way all day and night long!

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    OOPS! This could be another 404 page Or this could be your future self, a super sage Sending you a strategic message To ensure you stay iconic Bring some cardio to your fabrics Let your heart be your sleeves And let your personality bleed Through every thing you do Through everything others see Back To being Inspired

  • About | BYICON

    BECOMING BYICON It is both an art and a science to cultivate and curate a successful image, and BYICON was born from this — a vision for authenticity, alignment, self-love, acceptance, and harnessing your most valuable asset, yourself, to cultivate a strong ROI. MEET THE FOUNDER Redefining the Perception of Image Meet, London, our fearless founder whose own journey of self-discovery illuminated the path for her success and her mission of helping others realize their own value. London’s childhood was more troubled than most; she experienced a turbulent introduction to life that severely affected her confidence as a young adult. With the baggage from her childhood weighing her down, it got to the point where a simple choice needed to be made. Was she going to allow her past to continually dictate her future, or was she going to rise to the challenge and become the driving force in her own life? Committed to seizing control, she worked on herself, searching for her own identity. In the process, she began to understand that negative comments and actions from her peers merely served to highlight her true power – power that she expressed through the way she dressed, spoke, and presented herself. It wasn’t long before others took notice and began seeking her advice. Her self-confidence which had been so damaged and buried was finally blossoming. As an image consultant, London was determined to help others achieve the same results that she had. Looking to take her insights further, she embarked on a series of academic courses that focused on image, communication and presentation. With the courses aligning themselves with her love of fashion, her marketing background and her psychological understanding of the self, they helped to crystalise her outlook. An epiphany came when she understood that by taking key elements from the fields of fashion, image, communication, marketing and psychology, she could create an ‘image synergy of alignment for individuals’ – one that operated far beyond the traditional concept of ‘image consultancy’. Through self-acceptance and love, London embraced her past and enriched her present. The insights she has gained on this journey she is now ready to share with you. Book Now OUR JOURNEY SO FAR 2023 REBRANDED WITH SIMPLICITY IN MIND In Q1 2023, BYICON relaunched its brand with a simpler concept and approach to how it will serve our clients going forward. 2022 CHANNEL EXPANSION To grow our network and raise awareness in leveraging our greatest asset — ourselves — BYICON has co-hosted audio events on LinkedIn and in-person events in Q3, and was featured in publications like BRAINZ NEWS BYICON In The Press

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