What is Beauty, Does it Matter and How Does it Impact Your Brand?

What is the definition of beauty? What does it mean to be beautiful? I have started talking about branding and how we can use it to establish a consistent image in several ways. I have also had a few questions arise that play on the notion of whether or not beauty plays a crucial part in cultivating a successful image.

It's crucial to understand what is branding and how we interpret beauty. According to the oxford dictionary, beauty is defined: as anything that pleases the senses or the mind. If we break down the phrase and focus on what the mind is, we will see that the definition of beauty is different and might signify various things to people. It is because our mind is the energy it creates in many ways, including thinking, feeling, and choosing, all of which are unique to each individual. People, for example, may perceive beauty based on facial symmetry or the presence of emotions such as happiness or a sense of self-assuredness. Beauty can also be an interpretation of how we look after ourselves. Our efforts to live a healthy lifestyle or perhaps to do something that makes us feel confident about ourselves play a critical role. Sometimes that may mean giving yourself a facial at home or visiting your local manicurist regularly. These small things can make a difference in how we feel, ultimately making us feel beautiful. Beauty is also about how we carry ourselves and our confidence. The confidence we exude, how we talk, or how we treat ourselves and those around us. It could also be our generosity, kindness, or other parts of our personalities. All of these attributes are highly relevant to understanding your image.


Beauty in pigmentation and in branding

As the saying goes, beauty is in the eye of the beholder. In a world of billions, many people will have ideas about beauty and how it affects their image. If I were to put out a survey or ask the public how they define beauty, we would surely get different answers. Some look beyond physical beauty and see, instead, emotional beauty. It's acceptable to say that you can define beauty by looking at yourself and understanding that beauty is subjective. Just think about that for a moment. Furthermore, why not put yourself to the test and ask five individuals what they consider to be beautiful? I am confident that the responses you will receive will differ.

Therefore, the next time you look at defining beauty, or when someone says something is beautiful, understand that beauty is a personal perspective. Each of us has a unique perspective on what constitutes beautiful. Therefore, it is crucial to understand that beauty transcends skin colour, size, and physical appearance. It's not limited to the people we see on television or social media. As I stated earlier, beauty is a subjective experience. In a nutshell, beauty is what we make of it.


On the other hand, personal branding is the process of cultivating your own identity. It necessitates the development of a distinct look, message, and online and offline presence. These aspects can help you gain a positive reputation and trust from your peers and influential people. To apply beauty in the context of branding, you must first consider how you would go about generating that distinct image, establishing your presence, and consolidating your message. Would it be your story, personality or tangible aspects about yourself? Some of which are highly related to how we define beauty. I previously said that some qualities of one's personality are connected to beauty. These elements can also serve as a basis for branding that is not necessarily associated with your physical characteristics.

natural beauty in personal branding

When you comprehend the subjective nature of beauty, you can use your definition as the starting point to create a brand that represents your most authentic self. Remember that your genuine image needs internal alignment for it to radiate externally. Finally, if we all have a different perspective, the question remains, does beauty matter? I would say it does. If it is what we make of it, it can impact how we perceive the people and the world around us, including how we might react. In the words of Artist Theaster Gates, it should be the starting point of everything. This includes the start of developing your brand.

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