The Power Of Nonverbal Communication In Defining Your Image

Nonverbal communication has a lot of power; in fact, it's perhaps one of the most critical forms of communication. Image consultants are concerned with assessing, updating, and ensuring that their clients' image represents their personality and or brand identity. It implies that most of us spend a significant amount of time observing and listening to our clients so that we can deliver the appropriate level of advice they need to cultivate their image. Nonverbal communication encompasses all of these skills. The more you watch and listen to someone, the more they reveal who they are at that time. The more I used these two talents, the simpler it got to read individuals and figure out who they are.

Importance of nonverbal communication

As I constantly say, our actions determine who we are, and our words define who we aim to be. Don't get me wrong: inspiration is crucial to have. It broadens our perspectives on what is possible in life. I'm sure you can all understand when I say that it can be challenging to align behaviour with words, and many people are unaware that their actions do not match their words. So, as you're building your brand, keep the long-term aim of alignment in mind. Your exterior image should reflect who you are inside and your words and actions.


How can one achieve this? By being true to themselves. I won't go into depth on how to be authentic in this article. However, observing yourself and being honest about your observations is a good starting point. Once you are internally sound with yourself, you create an image that defines who you genuinely are, whether it's through dressing, communication or overall body language. First-time interactions should exude a sense of trust and confidence. First impressions can either compel someone to engage in further conversation with you or completely turn the other cheek.


If it only takes us a few seconds to establish a first impression. Why not make those seconds count?  Nonverbal cues including body language, facial expressions, and our attire account for 55% of our verbal communication.

Albert Mehrabian communication breakdown

Those seconds are more meaningful than you think. The reason for this is that we tend to size up someone when we meet them for the first time, even without saying hello. Through thin slicing, we analyze these visual details to make decisions such as can I trust you or do I respect you? The rest of how we communicate is made up of your tone, accounting for 38%, and spoken words, accounting for 7%. This breakdown was created by Albert Mehrabian. As a means of getting your message across as well as being understood by the receiver, he stressed the importance of nonverbal cues over verbal communication.


Nonverbal cues are important because they influence our lives and capacity to connect with others and have meaningful interactions. When we understand this form of interaction, we can develop stronger relationships with people, whether in business or personal settings. In other words, as you speak, don't just pay attention to what you say but also to how you respond, move, and dress.


Since clothing plays an essential role in nonverbal communication and building your unique image, I will go into more detail. Dressing well relates to how we connect and address others without saying anything. It allows us to showcase what message we are attempting to convey. Apart from that, the power of clothing includes many psychological aspects, such as feeling good about ourselves, which may boost our confidence. It demonstrates our self-worth and self-care; remember the piece I wrote on self-care? It is just another method to demonstrate self-care.


Likewise, it aids in attracting your tribe, which is more likely than you think to happen naturally. Using nonverbal communication to emphasize who you are and dressing well can impact how you interact with people. So disregard the remark "who cares what I look like?" since your first concern should be dressing for authentic yourself, and using nonverbal indicators is a great way to connect with others. Consider who you are and how you might express yourself via your attire the next time you wake up. Wearing something that gives you confidence and is the perfect colour for your skin tone can help you make a great first impression and express who you are. Remember that fashion is an expression of appearance. Style is a reflection of who you are. Consequently, dress for your body type and size, as well as make use of nonverbal cues.


Finally, remember that when communicating effectively and trying to understand as well as be understood apply the 55% nonverbal cues, 38% tonality and 7% words. This way, you can gauge what is happening when communicating and be prepared to respond effectively and keep a substantive dialogue flowing (both verbally and nonverbally).

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