How to Conduct a Colour Analysis and Why it is Important

Colour analysis is a tool that allows you to determine what colours suit you best. But why is it so important? How do I know if gold or silver suits me best? Do you ever notice how some people look great even when wearing a simple outfit? The reason isn't that they have the best physique or wear the most expensive clothing. Instead, they wear clothing in complementary colours to their skin tone. Did you know that, in addition to minimizing wrinkles and circles, the right colours can brighten, smooth, and bring out a healthier complexion? If you wear the wrong colours, your skin looks dull, you look older, and your facial features may look stiff.


Before I go into the various seasonal colours and how they work, it's critical to know that we all have a natural colour pallet determined by our skin tone, eyes, and hair. It is also important to understand colour dimensions relating to your colouring. The colour dimensions I am talking about are the hue, contrast and chroma scale. The hue of a colour refers to its warmth or coolness (cold). Yellow, for instance, makes a colour look warmer, while blue makes it appear cold. We use this to determine whether a person is warm or cold. To create contrast, add black to darken or white to lighten something. The chroma describes the brightness or drabness of a colour. Once you understand this, it will be easy to match these dimensions to a season with a similar setting and scale that will work best for you. I mention scale because some people divide the seasons into bright, neutral, and light, but for the sake of this post, we shall stick to only four (summer, autumn, winter and spring). The purpose of colour analysis is to understand the three dimensions and how they are blended into your colour analysis to discover the best colours for you. For example, I'm not saying you can't wear yellow, but depending on your skin tone, a more subdued pale yellow may suit you more than a brilliant banana or cyber yellow.


Seasons are simply a representation of the colours you see at that time of year. These are the colours that suit you. For instance, spring is considered warm (hue) and light (contrast) and bright (chroma). Autumn, on the other hand, is darker and less vivid. Summer, on the other hand, appears bright and cool. In addition to being cool, winter is dark and bright. In addition to knowing the different types of seasons, you need to perform a metal test. This test determines whether you look better in silver or gold and what undertone you are. For instance, gold suits people with warm undertones and yellow undertones are characteristic of warm skin. People with cool undertones look good in silver metal. But you can look good in both metals, indicating a neutral undertone.

Seasonal Colour Analysis showcased via different season

Following the metal test, you can examine your hair and eye colour. Hair that has a warm undertone has gold hues to it. However, cold undertone hair tends to appear ashy. The same is true of the eyes as it is with the skin and hair. The undertone of the warm eye colour is yellow. Warm blue, green, or light hazel are examples of these eye colours. Black, grey, and cool blue undertones characterize cool eye types. It's also possible to have neutral eye colour meaning that you fall in the middle.


After determining your eye colour, skin tone, and hair colour based on the dimensions listed above, you may establish whether you are warm or cool. If your skin type is considered warm, do you suit darker and subdued colours, indicating an autumn skin type, or do you suit lighter and brighter colours, indicating a spring skin type? Both are warm seasonal colours, the difference being the contrast and value. In the upcoming article, I will break down the colours suited for each season to help you get dressed and look your best and radiate by wearing the right colours. So that you can strengthen your overall image to build a strong brand. However, this article is to help you assess how you conduct a colour analysis so you know what to look out for before knowing what your actual seasonal colour should be and which colours suit you best.


Finally, there are a few housekeeping rules you should follow to ensure you properly analyse yourself and know which season is best for you. For example, always carry out the colour analysis in white or natural light. Make sure your natural hair colour is used for the hair analysis, and ensure you are not wearing makeup or contact lenses. I also advise testing the various fabric colour intensities on your skin to see if you are a warm or cold type. If you're still unsure, check the colour of your veins. You are a cool skin type if they are blue, and a warm one if they are green.


If you are still not sure how to conduct a colour analysis or want to find out what season you are in, why not book one of our personal branding sessions below that will help you find out what colour compliments your skin?