I founded BYICON because I strongly believe in authenticity, self-love, and acceptance. My goal was to uncover the roots of personal branding and the importance of image and how we can apply it authentically. Cultivating a successful image isn't just an art, but a science, and I wanted BYICON to help people understand that. Developing a strong ROI begins with people realizing they are their greatest asset beyond their words. This week's article explores my journey into BYICON and what inspires me. In my latest feature on BRAINZ, I discuss my path more extensively.
