At BYICON
We love the way you
truly fit on yourself
If your closet was a library
What stories would others read
What stories have you already falsely believed
Too many encourage others to only accept what they see
Too many doubt and deny their brand’s identity
What’s a personal brand without personality?
You have to purchase the price beneath,
within, the fabric of your reality
Stand comfortably and confidently
What are you waiting for
Take the war out of your wardrobe
Winning daily battles
all begins and ends
With buttons, strings, and hems
Love the way you truly fit on yourself
Because
Your outfit never transcends
Things your inner self compliments
Love the way you truly fit on yourself
Commitment through conviction
They makeup the foundation
Of your brand’s message
Love the way you
Truly fit on yourself
