At BYICON

We love the way you 

truly fit on yourself

If your closet was a library

What stories would others read

What stories have you already falsely believed

 

Too many encourage others to only accept what they see

Too many doubt and deny their brand’s identity

What’s a personal brand without personality?

You have to purchase the price beneath,

within, the fabric of your reality

 

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Stand comfortably and confidently

What are you waiting for

Take the war out of your wardrobe

Winning daily battles

all begins and ends

With buttons, strings, and hems

Love the way you truly fit on yourself

Because 

Your outfit never transcends

Things your inner self compliments

 

Love the way you truly fit on yourself

Commitment through conviction

They makeup the foundation

Of your brand’s message 

 

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Love the way you

Truly fit on yourself