top of page


Are you ready to embark on a transformative journey that encompasses fashion, styling, personal branding, and expert fashion consultancy? Whether you're an individual seeking personal growth or a business eager to empower your team through workshops and cultivate a community founded on brand knowledge and significance, we extend an invitation to secure your path towards elevated style and personal brand empowerment today.


To confirm your appointment or workshop, you have the option to pay either the full amount or a deposit. Please take note that booking deposits are non-refundable. Seven days prior to your appointment or workshop, we kindly request the remaining balance be settled. If you'd like to extend your consultation or workshop, arrangements can be made at an additional rate. Any additional travel expenses will be integrated into your final invoice, ensuring a seamless and tailored experience that caters to your unique style and personal brand requirements, whether for individuals or corporate workshops. Visit our service page for more information. 

  • Cancellation Policy
    If you are unable to attend your appointment due to unforeseen circumstances, you must cancel the appointment at least 72 hours before the scheduled time. At that point, we will reimburse the amount paid, minus the non-refundable deposit.
  • Can I book more than one service
    Certainly. Clients who choose to book multiple services usually have a strong commitment to rejuvenating their personal brand, seeking expert consultation, and enhancing their style for increased confidence and professional achievement. You have the flexibility to choose the services that pique your interest when making a booking. Please note that appointments will be scheduled sequentially to accommodate your preferences.
  • National and International Clients
    For national services within the UK, excluding London, clients will be responsible for covering the travel expenses. BYICON primarily provides online appointments, including workshops and virtual tutorials, for clients located outside the UK. However, starting from Q4 2023, we will introduce in-person services, and the cost of travel will either be borne by the client or included in the final invoice. Please contact for more information.
  • New Client Booking or Consultation
    For all new client consultations, there is a charge of £100. This fee is non-refundable but can be utilised as credit towards your initial consultation or any individual appointments (excluding courses or workshops).
  • Do you offer group services or corporate sessions?
    Our group courses and workshops are custom-designed to align with your group's specific objectives and the occasion at hand. Our group services encompass a wide spectrum, ranging from corporate settings, such as fashion consultations for your business, to coaching, and much more. To arrange a group session, please reach out to us at In addition, BYICON hosts and participates in virtual events, providing an opportunity for you to engage in group discussions. Stay updated on our upcoming events by following us on social media @byiconofficial.
  • What does BYICON mean and how do I pronounce it?
    Our brand, BYICON, originates from the fusion of two words: "By" and "Icon." It encapsulates the idea of a highly accomplished or admired individual. In the context of our services, it signifies crafting a visual representation for our clients that not only garners admiration but also leaves a lasting imprint. To pronounce it correctly, simply say each word separately: BY followed by ICON.
  • Where do your consultancy services take place? Can a session be completed virtually?
    For clients residing in London, we offer in-person services. However, if you are located outside of London or prefer the convenience of an online session, we can easily arrange for the service to be conducted virtually. In-person personal shopping services typically take place in central London, and we will confirm the specific location with you as the appointment date approaches.
bottom of page